By Mike Dillard
22 April 2009
So after yesterday’s intro, we’re going to dive into some content 
Today we’re going to talk about the new paradigm in today’s market with it comes to selling your opportunity (or anything else).
The trick is to get INVITED and pursued by your prospects, instead of pursuing them and having to act like this guy, just to make a sale.
That’s not fun. So let’s bring that kind of thing to an end for you once and for all Jackie…
And YES… For those of you who read all the way through Part I yesterday, you found out that I’m hooking everyone up with a 33% discount on our best sponsoring course, “Black Belt Recruiting” for the next 48 hours in order to say “THANK YOU” for your support and leadership.
It’s a killer opportunity to learn how to effortlessly sponsor 10-20 new reps per month from the same guy who taught ME how to do it, at the lowest price ever offered.
Here’s your special 33% discount link
So let’s dive in…
Prospecting, sponsoring, and recruiting is all about psychology… Specifically, the psychology of leadership and human group dynamics.
Why can some people sponsor new distributors effortlessly, while others struggle without results for years?
Well I can tell you right now that it has NOTHING to do with scripts or what you actually say.
There is no magic opener to use, or rebuttal to an objection that brings the desired result, and you can’t retreat to your dungeon to invent some amazing script that puts prospects into a trance.
So after my initial time with Mark, I soon developed my own personal style of prospecting and recruiting that is now much different than his.
Yet both methods work equally well because the psychological foundation at the heart of each approach is the same.
What you’re about to learn will allow you to tap into knowledge and power that took me 7 YEARS to acquire and once you master this mindset, you will truly find yourself a completely different person.
How To Sponsor More Reps Without Hard Selling:
Within the sponsoring process, the goal is not to SELL our prospects on a product or opportunity.
That sounds completely backwards and counter-intuitive doesn’t it?
After all, what’s the point if you’re not there to make a sale right?
Well there’s a problem with “selling” when it comes to this industry, especially when you’re offering a business opportunity.
If you “sell” someone on getting started and buying into your opportunity through persuasive conversational and closing techniques that pump them up emotionally, and target their “hot buttons”, then yes, you will recruit a lot of people and make sales.
But…
Once that emotional state wears off, whether it’s a day later or a week, the buyer will experience remorse. The dreams of wealth and success will succumb to the harsh realities of business ownership… That there’s real work involved, skills to be learned, money to be invested, and much more.
These people quit and go back to their lives.
Now if you’re just going after a one-time retail sale, that would be fine. But that’s not your goal when you’re bringing in a new distributor whom you’d like to a see a commitment/partnership of several years from.
Unfortunately, this is what happens most of the time in this industry.
New distributors are just focused on the sale. They need the money, they want the self-gratification and recognition that comes from sponsoring a new rep so they learn how to throw out lines, read scripts, sell, over-come objections, and close.
Many will go on to achieve success because they sponsor so many people that some naturally stick and run with it.
But selling and sponsoring like that is HARD work.
It’s an uphill battle because you’re fighting people’s instincts to avoid being sold. They’re afraid of making a mistake. They’re afraid of being ripped-off. They’re afraid of failing or looking silly. There’s no TRUST.
In my opinion, there is a much better way that’s more enjoyable and beneficial for both people…
Make it THEIR IDEA to buy from you.
This is the new paradigm when it comes to selling in today’s market.
Your First Step: Get Invited…
The old fashioned methods of pounding the phones, holding meetings, pitching your business to leads, and trying to turn your friends and family members into business partners have come to an end.
“Prospecting” for business as you’ve known it, has become obsolete. It’s an irrelevant, old-school sales technology that is only pursued by individuals who have yet to discover the methods Magnetic Sponsoring is based upon.
I’d like you to stop and think for a moment. Compare today’s social environment to the world we lived in just 15 years ago.
Today, people are DROWNING under a flood of information, marketing noise, and endless options to choose from thanks to the internet.
Corporations have literally turned us into numbers, tracked our personal buying habits, categorized our topics of interest, and constantly use that information to drive as many customized offers into our viewing screen.
Entire industries, products, and pieces of legislature have been created just to help consumers manage the tidal wave… Think pop-up blockers, spy ware protection, spam filters, and the “Do Not Call List”
People have been forced to build fortified walls around themselves and their homes to fight back the onslaught of people trying to get their hands into their pocket book.
Solicitations are detested and met with frustration and impatience. We simply don’t want to be bothered which means no sane person would willingly build any kind of business based on cold-market prospecting, and in-your-face selling.
Yet… The internet has created an entirely new world of opportunity for everyone, where you can literally re-invent your life, and turn a simple thought into a business for little or no money at all.
Obviously, that’s a trend you intend to take advantage of, or you wouldn’t be here right now.
But unfortunately 95% of those who start a home business will fail themselves, and the primary reason for that failure is that they didn’t acquire the knowledge and skills necessary to succeed in today’s modern, competitive market place.
So with that said, here’s the key to success in today’s market…
If you’re going to sell something to someone, you’ve got to find a way to get invited into their world as a welcomed guest, instead of a pest.
Now you have two options when it comes to building your business…
You can simply play the numbers and contact enough people until you make a sale through traditional old-school prospecting and this is the path 95% of home business owners take.
Or…
You can position yourself in the market place in a manner that allows interested prospects to find you, and contact you.
This is called “attraction marketing” which is at the heart of Magnetic Sponsoring and Black Belt Recruiting.
Option #2 is obviously the superior choice for several reasons, but I’d like to point out one dynamic that is key to the concept of Magnetic Sponsoring…
Who finds and contacts the other person first is very important. In Option 1, you were chasing the prospect. In Option 2, the prospect was chasing you, which means you are perceived as the expert, and hold all of the power and value in that situation.
The prospect invited you into his world, and is basically asking you to sell him your goods or services. You get to instantly bypass all of the barriers and walls that must be broken down by everyone else, and all of the sudden this isn’t about selling any more.
You’re now in the position of the knowledgeable service provider who’s expertise has been sought out and pursued. There’s a level of implied trust already present. At this point, sponsoring becomes effortless.
This is where you have to be today in order to break through the infinite noise in the market place.
How do you do this?
Simple… The most potent marketing weapon you have in your arsenal, is actually you – because unlike business opportunities, there’s only one of you in the entire world.
You want to market YOU.
How did I meet Mark years ago?
I was surfing the web and came across his personal website with his picture and some great information about sponsoring that he had posted.
That’s what caught my attention… He wasn’t promoting an opportunity like everyone else, he was offer his knowledge and help. I through, “here’s a guy that has value to me”.
I picked up the phone and gave him a call.
I invited him into my world because he had something special, unique, and useful to offer me.
So the key to Step 1: “Getting Invited”, is to offer personal VALUE to your prospect above and beyond your opportunity.
The best way to increase your value to other people is to educate yourself.
Become an expert at lead generation. Become an expert at sponsoring prospects. Become and expert at attraction marketing.
There’s no magic here. Just buy courses like this, apply what you learn, and you will automatically acquire massive amounts of value to your prospects who don’t know any of this yet.
No value… No invitation.
If you’re struggling with sponsoring, it’s because you don’t have any real value to offer anyone. Change that.
As we’ve seen, having value and expertise to offer is VERY attractive, and that’s Step 2 in my personal sponsoring system…
…Which we’ll get into tomorrow 
Stay tuned for PART III Jackie.
Hopefully some light-bulbs have already gone of in your head just from today’s email, but I have to tell you, that this stuff is just the tip of the iceberg.
If you want to start sponsoring people quickly, I HIGHLY recommend that you go through Black Belt Recruiting immediately.
And hell, you might as well do it right now when you can get a risk-free copy, at the the lowest price we’ve ever offered.
I said “risk-free”, because if you implement what you learn, and aren’t sponsoring 10-20 new reps every single month using the techniques in “Black Belt Recruiting”, you can send the course back for a full, no-questions-asked refund.
In other words, you get the results you want, or you don’t pay a dime, but you have to be quick about it, because this offer expires TOMORROW.
–> Here’s your special 33% Discount Link <–
Thank you once again.
April 22nd, 2009 by admin | No Comments »
