The Missing Element In Your Lead Generation Efforts
26 January 2008
By Shiraz Khan
Before I discovered Magnetic Sponsoring and MLM Traffic Formula, I began my journey to marketing mastery by picking up a famous book by Jay Conrad Levinson.
It’s called “Guerilla Marketing”, and it made me realize what I had been denying to myself through all my struggles in network marketing.
When I went to the bookstore and picked it up off the shelf, I was finally admitting to myself that I knew absolutely nothing about advertising and lead generation.
Was it any wonder I was throwing away all my hard earned money on purchased leads? Or that I was getting used to being chased out of parking lots for placing flyers on windshields?
Levinson shares several secrets in his book on how to effectively market a small business. Most of the concepts he talks about apply to offline advertising techniques that could take months to be effective.
Fortunately, the internet has changed the face of marketing forever. In his book, he argues that you can rarely expect to see results of lead generation for your business in just a few days or weeks.
Not the case anymore…
Now you can see results within minutes using pay-per-click advertising. However, he does make a point that still applies today. There needs to be consistency in your advertising efforts to see the results you’re looking for.
Most people will not buy your product or join your business at first glance. They need to see it repeatedly. Here’s the expectation that Jay Conrad Levinson describes in his book that may open your eyes:
1. The first time a man looks at your ad, he doesn’t see it.
2. The second time, he doesn’t notice it.
3. The third time, he is conscious of its existence.
4. The fourth time, he faintly remembers seeing it.
5. The fifth time, he reads the ad.
6. The sixth time, he turns up his nose at it.
7. The seventh time, he reads through it and says “oh brother!”
8. The eighth time, he says, “here’s that darn ad again!”
9. The ninth time, he wonders if it amounts to anything.
10. The tenth time, he will ask his neighbor if he has tried it.
11. The eleventh time, he wonders how the advertiser makes it pay.
12. The twelfth time, he thinks it must be a good thing.
13. The thirteenth time, he thinks it might be worth something.
14. The fourteenth time, he remembers he wanted such a thing for a long time.
15. The fifteenth time, he is tantalized because he cannot afford it.
16. The sixteenth time, he thinks he will buy it someday.
17. The seventeenth time, he makes a memo of it.
18. The eighteenth time, he swears at his poverty.
19. The nineteenth time, he counts his money carefully.
20. The twentieth time he sees your ad, he decides to buy from you or asks his wife to do so!
My success came when I became consistent in everything I do.
Even if I want to get my prospect to attend a live presentation call that will increase my conversion drastically, I’ll remind them of it routinely.
There’s a reason why marketers offer 7 to 10-day boot camps. It gives value first, and also repeatedly reminds the prospect of the product or business.
Shiraz Khan is a marketing expert in the Home Business industry, with a strong reputation for having an easy-to-learn training approach.
To learn more about his 7-Figure Home Business training, visit www.MeetShiraz.com for a free E-course.
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