A Proven Marketing System For Any Business On The Internet
By Jackie Khor
5 April 2008
“The Fastest Way to Get Rich in Life Is to Solve Other People’s Problems”
What are the two primary problems faced by the average or new network marketer?
A lack of prospects.
A lack of immediate cash flow.
First of all, I want to acknowledge Mike Dillard and his team for continuing working on to expand his unique approach and ground-breaking business franchise that is congruent with MLM/Networking Marketing business.
This guy went from waiting tables to become a millionaire in three years in network marketing. I think he said somewhere along the line that he has earned at least 10 millions USD from the making of “Magnetic Sponsoring”. He did not get good grades at school. Lo and behold, that caught by attention.
He struggled with network marketing for many years and jumped from one MLM company to another, thinking that he has not had the best company or the best product or the best compensation plan. He truly found a path to endless financial and personal prosperity by emerging himself from the crowd of mediocrity to become one of the most influential leaders in the ‘Work At Home’ arena.
Most of the information comes from Magnetic Sponsoring manual. I am leveraging off his expertise in this area and I am an affiliate member.
Take McDonald’s franchise business as an example. McDonald is a multi billion dollar franchise run by high school kids. No kidding. This is made possible by the unified, duplicatable system they have put in place.
There are only three core jobs their employees have:
Provide customer service
Take the order
Train new employees to provide customer services and take the orders
That’s it and the system does the rest. The employees push the buttons that turn on the fryers, microwaves, and cash registers. This level of duplication created a completely predictable experience for the customers, which is McDonald’s real product. This is why McDonald has succeeded. Every kid in town knows about McDonald.
Their success is not in their food. In my opinion, they don’t have the best beef burger. We go to McDonald because we know exactly what to expect.
They don’t make much profit from hamburger. The burgers are there to get you in the door, so that they can charge you astronomical for a slice of cheese, sell you carbonated sugar water, fries and salad which have massive profit margins.
Your network marketing business should be no different. Understand that network marketing is a business model designed to accrue value and net worth over time. Your job is to simply provide customer service and build a relationship with your prospects/retail customers. The system does all the selling and telling for you. You just need to participate with patience and persistence, and just be “Leader”.
What we are going to show you is some missing components to a complete system. Most network marketing companies’ websites contain the company and products information. They are not designed for marketing. Very few network marketers succeeded in just using that tool to make six figures income. Their success story is only the visible piece standing atop what is usually 3 to 10 years of failure and money spent that you don’t know about. They paid their dues and became leaders in their own right.
Leadership and marketing builds downlines.
Business Model: Your Home Business needs to consist of 3 Overlapping Parts where the Network Business itself comes LAST instead of First.
Part A: You need a low-cost, high volume retail product that are congruent to your MLM/Network business which will fund your advertising, erases your expenses and produces a never-ending source of leads for your MLM/Network business. You retail MLM/Network marketing products backend in Part B and /or Part C as explained later in this article. Why? Because you can’t market 90% of MLM health products through direct response/direct mail except for some weight loss products. Try selling 5 bottles of vitamins a day! If you could, your company wouldn’t need you! Selling your mlm opportunity up front as your only product is like selling a Mercedes without having your customer to test drive. Not a very appealing offer!
Part B: This is a medium to high cost backend product that puts real cash in your pocket. This could be your “Fast Start Bonus” that is usually paid to you for recruiting new customers/distributors. This could also be your monthly bread-and-butter cash profit from your primary business or from affiliate programs that you have which you can use to pay your bills and invest.
Part C: This is where you promote your MLM/Network Marketing opportunity that creates your long term, residual income. Position your MLM inside that product as a solution or induce them to use the product to begin building a relationship with that person.
The majority of the people in this industry start with Part C which is why they end up spending themselves out of the business. The average person can’t create cash fast enough to pay for their expenses or learning curve, let alone create a full-time income.
Retail is the critical and often missing link in network marketing today. It is where your seed money is generated that funds your business growth until the backend residual income from your MLM starts to payoff. This will work for most networkers if they want to become professionals.
The Five Components to MLM Franchise Business
]Prospects /Lead Generator. This consists of market advertising through any media type such as postcards, classifieds, pay per click, display ads, social networking, press release, e-bay and etc. but aim at your target market. This army of ads creates leads for you 24/7, and introduces them to your pipeline 2 below.
The Marketing Pipeline. This system serves several purposes and is automated: ® The first is to capture the attention and time of your prospects by providing valuable information that is of true benefit to them (not you). ® Second, the information you provided should position you as a leader and an expert instead of a salesman. ® Third, it should market, promote and induce the sale of an inexpensive retail product and point to the cash register which takes the order for you.
The Cash Register. This is the online or offline order processing system that produces retail cash and creates retail customers 24/7. This money helps pay for your advertising, so you afford to keep advertising. Not to make a profit.
The Retail Product. The retail product your system markets should be intimately connected or in harmony with your opportunity. The content should sell the opportunity for you, or rather; it should induce the customer to sell themselves. Example: If your retail product was a “how to” guide for succeeding in a home business then it should suggest, sell, and promote your actual home business
Your MLM Business. This is where your long-term residual income is created and leadership development takes place.
The best part is …a lot of the processes can be automated. Once you have your marketing system set up, your job is to simply provide customer service and build a relationship with your prospects/retail customers.
You can probably see now how the use of a complete franchise system solves the two primary problems suffered by the average/new network marketer: A lack of prospects and a lack of immediate cash flow.
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I was on Yahoo and found your blog. Read a few of your other posts. Good work. I am looking forward to reading more from you in the future.
Tom Stanley
I came across your site while I did a search on Google for based business classifieds free home and your article on A Proven Marketing System For Any Business On The Internet was informative.
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