Why Women are Great in Network Marketing
By Myrna Widlend
23 June 2008
Women are uniquely suited to network marketing. It does not mean men don’t do well in a home business in network markeitng. In fact most of the people who went up tothe hall of fame were men or men with their spouses together doing the business. Read on to find out the distinct advantages most women in network marketing possess.
Did you know that women make up about 82% of the network marketing industry? Although that statistic may seem surprising, it actually makes a great deal of sense for two reasons. Most women possess a series of qualities and skills that make them uniquely suited to network marketing, and the flexible nature of network marketing makes it particularly appealing to women.
So what is it about women that make them just so good at network marketing? Well, network marketing is a people and communication business. It’s about relationship building. Generally women tend to have advanced social and people skills. They are able to empathise with others and are good at listening and understanding another’s situation. These abilities help them identify their customers’ needs, and determine whether a prospect is committed to joining their network marketing team.
You’ve probably heard of women’s intuition. It’s that ability to somehow sense the right course of action even when you don’t necessarily have all the facts or information. It can be invaluable in network marketing where you need to determine what a customer is thinking or whether you feel good about a prospective business associate.
Women are also known for their ability to multi-task. Running a busy, successful network marketing business is that little bit easier for skilled multi-taskers who know how to focus on more than one task at a time. When a couple is lost, it’s often the woman in the car who is willing to ask for directions. That’s because women are usually comfortable asking questions and not concerned that this will make them appear inadequate or ignorant. This willingness to learn and explore new ideas allows women in network marketing to continually build their knowledge and expertise so that they become better and better at what they do.
Women make most of the buying decisions in families, especially for consumables. When buying a new product or something that costs a little more, women love to research and find out the facts and what others think first. Personal recommendations sell products. Women share recommendations with each other all the time — the great movie they saw last week, their new stylist who is so good at colour, the new gym they just joined. Network marketing is built around personal recommendations — you must be an evangelist for the products you are selling. If you truly love your products, the women’s network of product recommendations will work its magic for you.
Many women find that network marketing offers them the solution to the common modern dilemma of how to combine raising a family with earning an income and pursuing satisfying work. Network marketing is usually home based and can be pursued part-time with flexible working hours. You are your own boss so you can decide when and for how long you are going to work, and you don’t waste time commuting. A busy Mum can spend time with her children while still earning income in her business. As the children become older and more independent, there is the opportunity to put more time into the network marketing business and to really build wealth and work towards financial freedom.
I rest my case; women are uniquely suited to the exciting world of network marketing. What are you waiting for? Flexibility, a challenging opportunity, prosperity and financial independence are just waiting for you. Why not launch your career in network marketing today?
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