How To Grow A Direct Marketing Business?
27 September 2009
By Jackie Khor
There is no single way to grow your business. I would suggest you go through your training manual first and work with your up line to learn the rope. When you have some success talking and closing in your prospects, you must know how to lead the new associates to know the marketing system including your training program so that they will be confident to duplicate the system.
Some of us will expand the business into the Internet and do both direct marketing the ‘traditional’ way and with the Internet.
Whatever it is, here is a list of group of people which you should be aware and if you understand this concept well, you will be wise on how to spend your precious time and thus will reap more results with your time.
I thought the message below is most relevant to the tropic.
The 80/20 Rule as explained by Pete Zdanis, who is one of the top earners in USANA, a Direct Marketing company.
Like the rest of life, the “80/20″ rule applies in our business: “20% of the people produce 80% of the results.”
As we have said so many times over, our job is to find “motivated entrepreneurs”. It is my opinion that motivation comes from within, and we cannot, nor should we, “drag people across the finish line” if they are not willing to help themselves.
We, too, have found that 80% of the people in our group have done little, if anything, to build their business or help themselves. However, the other 20% have helped us build an outstanding USANA business while attaining all of their goals with USANA.
We have found that people usually fall into one of several categories:
The Procrastinators – They’ll begin building their business “when they get around to it.” They never find the time because they never make the time.
The Know-It-Alls – These people don’t take the time to “read the instructions” (The Business Development System). It’s beneath them to take the time to learn from those who have built successful USANA businesses, even though the path to success is laid out for them right under their nose. They couldn’t tell you the difference between a Business Centre, Sales Volume Point and Group Sales Volume.
The Paralysis By Analysis Victims – These people are constantly in “getting ready to get ready” mode. They are always searching for that perfect “system” that will magically build their business for them. They’ll never find it because it doesn’t exist.
The Tryers – They say that they will “try” the business to see how they do. Their mentality gives them permission to quit at the first sign of difficulty. You don’t “try” a parachute jump. You either do it, or you don’t. The same is true of our business. You either do it, or you don’t.
The Whiners – Constantly complaining about minor details which have no impact on their ability to succeed in USANA. “If only these were different or that were different, I know I could make money in USANA.” While these people are whining, there are thousands of people advancing in rank in USANA every month.
Finally, there are:
Motivated Entrepreneurs – These people “get it”. They know what the company’s unique selling points. For example, the USANA’s products and compensation plan are unequalled in the business. They set their goals, they develop a plan to reach their goals, and they go on about their business to work their plan. They advance in their USANA business while helping other people do the same. They make things happen while the other 80% are wondering what happened.
My advice, don’t try to motivate the unmotivated. Instead use your time to find, sponsor and train “motivated entrepreneurs”.
Show them how to succeed, and then get out of their way!
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September 27th, 2009 at 7:31 pm
This form of marketing has become so vital for every business that without it a business is nothing less than dead. Business Letter
September 29th, 2009 at 11:30 pm
Knowing these group of people is a must. We don’t want to waste time after all..I agree that there’s no single way to grow your business. You have to undergo the learning curve but it will pay off in the end..
October 2nd, 2009 at 4:58 pm
all good things
October 3rd, 2009 at 3:28 pm
site best
February 6th, 2010 at 2:06 pm
Another great post!
February 15th, 2010 at 10:18 am
very useful post. I would love to follow you on twitter.