3 Reasons Prospects Aren’t Joining You In Your Network Marketing Business – And What You Can Do
By Mark Wieser
15 February 2008
1. You’re Talking To The Wrong People
When you put your network marketing opportunity in front of people who are “broke”, you’re talking to the wrong people. Now most people won’t tell you they’re broke up front, right? Wrong. They will tell you. You just have to make sure you’re listening. When your prospect says: “how much is this going to cost me?” instead of: “how much can I make with a business like this?,” they just told you!
Stop attracting people suffering from the “I’m broke” mentality and start attracting success driven people by changing the way you think about yourself and others. You are not a “rescuer,” you’re an entrepreneur seeking like minded people. See people as they are, not as you want them to be.
2. You’re Not Rising Above The Noise.
If the right prospects are not responding to you, then it’s likely because you’re failing to “rise above the noise.” Every day prospects are bombarded by offer after offer in their inbox. They see ad after ad online. Most prospects suffer from serious information overload. They’re so overwhelmed with “choices” they don’t know what to do, so many do nothing at all – or worse, they “throw the dice” and land in a bad business. This represents real opportunity for you as a professional networker. An opportunity to rise above the crowd and take your prospect by the hand and introduce them to a “REAL” business.
When you interact with your prospect as a “consultant” rather than a sales person, you immediately set yourself apart. By educating your prospect and helping them ask the questions they should be asking, (but don’t know to ask) it’s easy to rise above the fray and position yourself as a professional in the mind of your prospect. Prospects WANT to work with someone who has genuinely helped them, and who will continue to help them get to where they want to be.
3. You’re Not Following Up.
Life is busy. Once you’ve made contact with your prospect, it is natural to assume they are carefully considering your opportunity and that those who don’t get back with you are simply not “interested” or are not “serious.” In a perfect world, this might be a safe assumption. Unfortunately, we do not live in a perfect world. We live in a world of distractions. Family issues, car problems, kid problems, you name it.
So, follow-up with your prospect. Don’t chase, but DO make it a point to follow-up. Don’t rely on only one method, test several: phone, email, even a card. I also recommend using an autoresponder in your business. That way, if it’s simply a “timing issue”, your system continues to drip on them till the timing is right.
Mark Wieser is a full-time network marketer and master recruiter. His insider sponsoring techniques are documented in Surefire Sponsoring. Learn how to fill your downline with serious business builders through Mark’s free sponsoring tips at: MLMSponsoringTips.com
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Thanks.
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