Answers to Some Common Questions on Home Business
By Mike Dillard
22 February 2008
Question 1
“I just can’t get up the excitement I’m supposed to have about my or any MLM any more. I just don’t believe it is going to make it big where I live. My warm market is all exhausted and uninterested.
I know this is a blockage to the success of my business but if I don’t see results, how can I get enthusiastic? My upline is supportive but, in the end, I am alone with a couple of reps to inspire. Where do I even start?”
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You’re simply making excuses to justify your non-involvement for another reason. It could be fear of success, fear of being judged, or self-pity… I don’t know. But in the end your reasons are not reasons at all, they are excuses. Where you live has nothing to do with anything when you have access to the internet and I’m sure that you know that.
You can make excuses or you can make money, but you can’t do both.
Enthusiasm has nothing to do with it. It’s desire. Do you think I was enthusiastic when I was living in my crappy apartment with no furniture, and waiting table for 2 years while I earned my stripes?
Of course not. I hated every moment of it, but it’s that hate and fear of failure that drove me to do whatever it took. Enthusiasm had nothing to do with it.
The last part of your question is also a concern… “I am alone with a couple of reps to inspire.”
If you want to find yourself depressed and unmotivated, keep trying to inspire your reps.
That’s no your job or your responsibility. Becoming emotionally attached or involved with your rep’s success is a recipe for disaster because 90% of the people you sponsor will end up quitting.
The good news is that you only need to find 5 to 10 who won’t. They are the people who produce and they never need your inspiration… Just a great example to follow.
Be that example and you’ve won.
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Question 2
“The network marketing company that I’ve gotten into, which is ********, has very strict policies and procedures. Is the book going to tell me to do a bunch of stuff I’m not going to be allowed to do?”
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I’ve written about this before and it still drives me nuts.
Why in the world would you choose to build a business with a company that doesn’t allow you to advertise when they are plenty that will?
It’s like you were given a set of rules to follow and you’ve just decided to accept them by default. I don’t know if this stems from a past employee mentality or what, but it doesn’t make any sense at all from a business standpoint.
You need to evaluate and join an opportunity based on actual business criteria, and not just because you think it’s a good idea or because you like the products.
This is marketing business. Remove the handcuffs. Find another company that will actually let you market and you’re taking one giant leap towards success 
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Question 3
“Why is it that you still have people who don’t trust this business? Why and what about it do they see wrong that we see right? How could people let this kind of opportunity go.”
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Here’s the real question… Why are you emotionally attached to their opinions and views?
Why do you care what they see or don’t see?
Why do you care what they say or do?
What do those people have to do with your life, your future, and your prosperity in any way at all?
Why are you wasting your time and emotional energy worry about what they think?
It just doesn’t matter.
Period.
You see, it takes ALL kinds of people to make the world go round.
When it comes to your pursuit to be an entrepreneur, 90% will NEVER agree with you, share your views, or support you.
Why?
Because entrepreneurs are leaders, and leaders only make up 10% of any given society.
The rest will either follow you because they aspire to be like you or have what you have, or they will resent you because they believe they can’t have it or don’t deserve it.
The bottom line is that you’re focusing on something that is completely irrelevant and just doesn’t matter at all.
When you’re finally willing to just let these people go… Just let them be who they are. You’ll start to attract others who are like you and see the world the way that you see it.
You’ll become a member of our growing little club where the world is filled with limitless possibility and abundance.
Let them be grumpy and wallow in self-doubt, pity, and fear.
The best thing you could ever do for them is to live out your life to it’s fullest potential, and the only way to do that is to approach your life without fearing what others say or think about you.
They are here to test you and to bring down the weak who dare to achieve great things.
So how do you win?
Easy…
Ignore them. They disappear
Question 4
“Hi Mike my name is Tony and how do you get people to switch from typical shopping to catalog shopping or online?”
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You don’t.
One of the hardest things in the world to do is to change the buying habits of a person.
That’s why all the big “internet malls” that plagued this industry during the .com boom fell on their faces.
You don’t try to change someone’s habits, you cater to their current ones.
That’s Marketing 101.
Could you imagine trying to get the average person who’s been shopping at the same grocery store for 10 years to start buying their food online?
It would never happen.
People are creatures of comfort and habit. It’s a safety instinct.
Trying to push someone out of that zone into new, unknown territory is, on an instinctual level, a very uncomfortable experience that has the potential to put them at risk in some way.
Find out what they do now, and just enhance that experience. Cater to their habits.
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I think there’s nothing wrong with people, who say whatever they want. It’s just there way of communication, I think
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