How to Spot the Next Big Trend
By Charlie Page
18 December 2008
Have you ever known someone who could see around the
next corner … see trends forming before others do?
What would you have given to know that Google would
become the giant it now is or that YouTube would be so
pervasive?
And yet, some people did see these things coming.
People who possess such foresight are often credited
with having a ’sixth sense’ for business.
Yet when they are interviewed they consistently state
that the only thing that makes them special is a keen
sense of observation.
Unless they are universally humble, not a description
that fits this crowd, perhaps sharpening our sense of
observation is in order.
One word of warning. What I am talking about here is
taking a bit of time to observe trends about what
people need, NOT about following what the marketers
push.
If you fall prey to the “next big thing” mentality that
the gurus count on you will find your wallet empty,
your brain spinning, and your prospects few.
Am I saying the $2000 home study course or online
memberships are a ripoff? Not at all.
I’m just saying that it is more valuable to *think*
about what people need and find a way to meet that need
than to follow the herd waving their Visa cards at the
next big thing marketers.
That said, let’s look together at how to develop that
kind of foresight.
1. Study trends and fads.
There are many great books on
trends and what’s coming next. Read a few and learn how
to spot the trends.
Just as economists look for ‘leading indicators’, you
look for leading indicators on the Web. What’s the next
‘killer app’? Does it hold up in the real world, or is
it being hyped? Answers to questions like these can
provide a keen insight into what’s next.
2. Start predicting.
Keep a notebook with your predictions of what the next
big thing will be in the next 3 months, 6 months and
one year. This step alone puts you way in front of 99%
of the general public.
3. Think globally.
The Internet has made the world a global marketplace
that you can attack. Don’t overlook opportunity by
thinking only locally. It’s as easy to sell across the
globe as it is across the street. Factor this in when
you study the market.
4. Position yourself to know the key players.
After you learn how to see trends coming, contact who
you think the key players will be and form a
relationship with them. It does NOT matter that you are
a small fish and they are a guru. Have the chutzpah to
contact them and you gain instant respect.
5. Become ’sales resistant’.
If you are going to get into the prediction game,
you’ll need a powerful sense of what’s real… and
what’s just smoke and mirrors.
The key is to be at the right place at the right time.
See the trend, get in and make your money.
Once you learn to do that, it may be you being
interviewed as the next innovator!
————————————————–
Charlie Page helps people succeed online with products
that educate combined with personal support.
To see all that Charlie offers, including a chance to
work with Charlie personally, visit him now at …
http://www.RealWorldTactics.com
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